Private-label jeans programmes
OEM AND ODM
Work with us in two ways. OEM: you send a tech pack or a physical sample, and we develop against your specification. ODM: you choose a reference such as M-01, W-01 or M-02, then adapt the fit, wash and branding for your own label. In both cases the approved sample — not a mood photograph — is the standard for bulk.
Illustrative placeholder, not a verified stock photograph. Photograph forthcoming.
Which route fits your project?
Start from what you already have. You can change route later; the enquiry form remembers your choice and you can edit it before sending.
| What you have now | Suggested route | Next step |
|---|---|---|
| A complete tech pack or a sample garment we can measure | OEM | Send the items in the OEM file checklist below. |
| Reference images only | OEM review first — or pick the closest reference style and adapt it | Tell us which image is the one that must be matched, and what is only mood. |
| You like M-01, W-01 or M-02 | ODM | Mark the parts you want to change: rise, inseam, leg opening, wash, trims or labels. |
| Your own fit, plus one of our wash directions | OEM, with the wash page named in your brief | Put both in the enquiry: your pattern files and the wash page link. |
OEM: your tech pack, your specification
Your tech pack. Your specification. Bring your design, finished measurements, construction and wash reference. Develop and approve the garment against your requirements.
OEM does not mean a drawing turns into a pair of jeans automatically. We first review whether the fabric can be sourced, whether the wash you want is safe for that fabric, and whether the construction can be made with our sewing capability. Then we give sampling advice. If something cannot be done, we say so before sampling — we do not accept the project first and change it later.
When a sample is approved, we keep a written record:
Approval record: Sample · measurement sheet · wash reference · trims.
What to send for an OEM project
| You send | What it should include | If you do not have it yet |
|---|---|---|
| Tech pack or physical sample | Drawings, size chart and construction notes — or one sample garment we can measure | Photographs can start the conversation, but they are not the final basis for measurements. |
| Finished measurements and measuring method | Inches or centimetres; waist measuring point; whether the waistband is included | We confirm the method by email first. We do not cut before the method is agreed. |
| Wash reference | A photograph, a physical garment, or one of our wash pages | Please name a direction. We do not improvise a wash you have not specified. |
| Trims and brand artwork | Buttons, zip, leather patch, main label, care label | Generic trims can be used for a fit sample. Your branded trims must replace them before bulk. |
| Quantity and market | Quantity per style and colour, target market, and whether your date is ex-factory, shipment or arrival | Without quantities we can only give a quotation range, not a production schedule. |
| Testing requirements | See the list on the Quality page | If none are stated, we confirm per order. We do not assume “all tests passed”. |
Testing language: Quality
ODM: a starting reference, your own label
A starting reference. Your own label. Choose a development direction, then adapt the fit, fabric, wash and details. Confirm the final sample and size grading for your customer.
The brand is yours; the manufacturing is ours. A reference style is a starting point for development — it is not a copy of another company’s branded jean. When you choose M-01, W-01 or M-02 from our development samples, the enquiry opens on the ODM route by default. You can still switch it to OEM.
| Style | Page |
|---|---|
| M-01 · Men’s regular straight | M-01 regular straight |
| W-01 · Women’s high-rise wide leg | W-01 high-rise wide leg |
| M-02 · Men’s relaxed straight | M-02 relaxed straight |
All three are development references, not retail stock.
Illustrative placeholder, not a verified stock photograph. Photograph forthcoming.
Illustrative placeholder, not a verified stock photograph. Photograph forthcoming.
What can change on a reference style
| Usually adjustable on a reference style | Needs a new review or a new pattern | Not accepted |
|---|---|---|
| Rise, inseam, leg opening and waistband shape | A completely different construction | Copying a protected brand’s look, pocket shape, leather patch or trademark |
| Wash depth and whisker placement, within what the fabric allows | Heavy distressing or rips on very light stretch fabric | Presenting another company’s certificates or another buyer’s styles as ours |
| Leather patch, buttons, zip, main label and care label | Special hardware with no confirmed source | — |
| Size range and grading, within our pattern capability | Extreme size extensions or a completely new size system | — |
Minimums, sampling and bulk timing
| Topic | How it works |
|---|---|
| Minimum order | Quoted per style, colour and wash. Fabric, branded-trim and wash-batch minimums are included in the project quotation. |
| Sampling & bulk timing | Sample timing follows pattern and material readiness plus revisions. The bulk schedule follows agreed approvals. State whether your target date is ex-factory, shipment or arrival. |
From enquiry to bulk
- 1Enquiry. You send the brief; we check whether it is complete and what is missing.
- 2Sample. Pattern, fabric, sewing, wash and trims are developed and measured.
- 3Approval. Measurements, wash standard, trims, inspection and packing are confirmed in writing.
- 4Bulk. Production follows the approved record, then inspection and packing.
We do not copy protected brands
We do not accept orders that copy a protected brand design, trademark, leather patch, pocket shape or other identifying detail. Send your own design or start from our reference styles.
Common mistakes that slow a project down
- One street-style photo with no measuring method. We can see the mood, but not the size. Send a size chart or a garment we can measure.
- Several washes mixed into “this feeling”. Images from different washes point to different process routes. Choose one reference, or tell us which image wins for each area.
- Asking for a famous brand’s pocket shape or patch. We will decline it. Send your own design or start from our reference styles.
- A delivery date written as “as soon as possible”. Tell us whether you mean ex-factory, shipment or arrival. They are different dates.
Two clear routes, a written file checklist, and no copies of protected brands.